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Case Studies

Want proof? You’re in the right place. Scroll the highlights.

 

Click into the details. See the RESULTS.

What You Will See Here

Brand activations, experiential marketing, and event production built to move people and prove it worked. From launches to festivals, each case shows the plan, the moment, and the metrics. Skim the highlights below, then click in for the story and results.

Our Work

Coca-Cola × Uncle Waffles at The Apollo Theater — B-Side Events case study

Uncle Waffles
The Apollo Theater

Client: Coca-Cola

​A one-night-only experience with the tastes and sounds of the African continent.

Downtown Dover WinterFest ice sculpture — B-Side Events case study

Downtown Dover
WinterFest

Client: Downtown Dover Partnership

A downtown takeover that drove foot traffic and merchant sales.

Philadelphia Kid's Run

Philadelphia Marathon
Kid's Run

Client: City of Philadelphia

Lead event production partner for the Philadelphia Marathon Kid's Run

Natasha Bedingfield in an intimate moment performing purple rain

Natasha Bedingfield
Borgata Music Box

Client: MGM Resorts & Coca-Cola

​A one-night-only premium experience for select MGM Rewards Members

Brand Ambassador handing a custom coke can that reads "bestie" to a customer

New York City
Share a Coke Day

Client: Hilton & Coca-Cola

A takeover of Herald Square Park and the Times Square Embassy Suites.

Frequently Asked Questions

What kinds of projects do you take on?

We work on a variety of events and production including, launches, pop-ups, tours, concerts, conferences, festivals, fundraisers.

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How early should we start?

Six to twelve weeks is ideal. Bigger builds need more runway.

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Do you travel?

We work nationwide, and are an event production company based in Philadelphia.

How We Measure Success

  • ​Attendance and dwell time

  • Sales, sign-ups, redemptions

  • Sentiment/NPS and feedback

  • Press + creators captured

  • Sponsor value and renewals

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