Esix Powered by
Coca-Cola at Six Flags
Fiesta Texas
Esix powered by Coca-Cola at Six Flags Fiesta Texas, is dedicated to redefining the theme park experience by integrating esports, gaming, and live entertainment in an immersive, high-energy environment. By combining cutting edge gaming technology with interactive experiences.
Client Mission
Six Flags Fiesta Texas, in partnership with Coca-Cola set out to create esix Gaming powered by Coca-Cola, a first-of-its-kind esports and gaming venue inside a theme park. The goal was to blend gaming culture with the thrill of live entertainment. This activation needed to introduce esix as a premier destination, attract media attention, and showcase the connection between esports, theme parks, and brand partnerships in an engaging, high energy way.
The Challenge
Launching esix powered by Coca-Cola within the fast-paced Six Flags environment presented a unique set of challenges. The project required seamless coordination between multiple stakeholders, including Six Flags, Coca-Cola, and gaming industry leaders, all within a tight timeline.
​
Additionally, gaming and esports audiences have high expectations for production value and immersive experiences, meaning the venue and launch event needed to reflect the same level of energy and professionalism found in traditional esports arenas. Technical setup, influencer engagement, and brand integration had to be executed flawlessly to ensure a successful launch and establish ESIX Gaming as a must-visit destination.
The Solution
To meet these challenges, B-Side Events developed and executed a strategic event approach focused on seamless production, immersive brand activations, and high-energy audience engagement.
Event Strategy and Activation
-
Designed an interactive grand opening experience, combining live gameplay, tournaments, and on-site activations to engage attendees.
-
Curated event programming featuring industry influencers, esports talent, and media partners to generate excitement and visibility.
-
Aligned event branding and activations with Coca-Cola's and Six Flags' marketing goals, ensuring a cohesive, immersive experience.
Brand Integration & Experience Design
-
Developed interactive gaming stations and tournament areas that showcased cutting-edge technology.
-
Created a Coca-Cola-branded VIP Lounge for influencers, press, and VIP guests to enhance brand presence and encourage social sharing.
-
Designed social-media-friendly brand touchpoints, encouraging attendees to engage with Coca-Cola and ESIX Gaming online.
Event Operations and Logistics
-
Managed the full event production, stream, venue logistics, and tournament operations, ensuring a smooth experience for both guests and talent.
-
Coordinated talent and influencer participation, securing gaming personalities and esports professionals to amplify reach.
-
Oversaw technical production, including gaming setups, lighting, sound, and live-streaming capabilities.
The Results
The launch of esix powered by Coca-Cola™ was a major success, drawing enthusiastic crowds, industry influencers, and media attention. The immersive gaming environment and high energy activations successfully introduced esix as a premier esports venue, integrating gaming culture into the theme park experience.
​
With extensive social media engagement, influencer participation, and Coca-Cola-branded touchpoints, the event expanded brand reach beyond the theme park, positioning Six Flags as an innovator in experiential gaming attractions. Through strategic planning and execution, B-Side Events helped bridge the worlds of esports and live entertainment, creating a dynamic and unforgettable launch experience.