Event Production
with Intention

B-Side Events is an event planning and experiential production company headquartered in Philadelphia that designs and delivers live experiences people remember.

We help brands, organizations, and cities plan, design, and run events from corporate programs and brand activations to concerts, festivals, and community activations with strategy, story, and showtime grounded in real outcomes.

Ben Schlegel event producer based in Philadelphia

Our Founder — Ben Schlegel

I’m Ben Schlegel, an Event Producer based in Philadelphia and the founder of B-Side Events. For 15+ years I’ve helped brands, cities, and creators plan, design, and run live experiences that move people. Before B-Side, I was Director of Events at the Xfinity Mobile Arena and VP of Events at Nerd Street. Today, I lead events and productions across Philadelphia, and the nation. From brand activations to launches, concerts, festivals, and fundraisers.

The truth is… great shows aren’t lucky. They are built.

That’s our job as your event producer: align the goal, shape the story, and run the room so the moment lands.

How We Work

Strategy. Story. Showtime.

Strategy: Audience, positioning, success metric. What are we moving and how will we measure it?

Story: Creative direction, programming, content plan. What will people feel and share?

Showtime: Run of show, vendors, ops, recap. Who does what, when and how we prove it worked.

Simple process. Serious results.

Ben Schlegel Event Producer in Philadelphia - Event producer calling show on site.

What We Do

We lead event production, experiential marketing, and brand activations that:

Support business goals

Scale from intimate programs to multi-day experiences

Drive measurable outcomes from engagement and foot traffic to sponsorship value and sentiment

Frequently Asked Questions

What does an event producer do?
Own the plan and the show, concept to closeout to run of show and on-site calling.

Do you travel?
Yes. Philly, NYC, Naples, DC, and beyond.

What budget ranges do you work with?
Project rates vary depending on scope, time on-site and level of production.

Let's Talk

If you’re planning an event and want a partner who brings structure, leadership, and calm execution,

let's start a conversation.