A Track Defined Not by Hype, But by Substance
Founded in 2024 in Philadelphia by Ben Schlegel, B-Side Events was born from a commitment to intentionality over industry noise. We are a strategy-led, senior-level studio that remains a small team by design to ensure every brand activation and event production project receives unrelenting focused expertise.
Utilizing our signature Strategy-Story-Showtime framework, we bridge the gap between initial objective and high-stakes execution. Whether it is a brand activation or a large-scale project, we focus on the substance that drives measurable results and connections.
The Senior Team
Ben Schlegel
Hector Ortiz
Founder & Executive Producer
VP of Strategy & Experiential
With over 16 years of expertise in the Philadelphia event production industry, Ben leads B-Side with a focus on substance. Previously serving as VP of Events at Nerd Street and Director of Event Services at the Wells Fargo Center, he produces high-impact event and experiential marketing campaigns that deliver results.
Hector bridges strategy and business goals for event and experiential projects. With a background in destination marketing and national experiential services, he manages strategy and project execution. Ensuring every program comes together with strategic substance.
Vicki Rees-Jones
Creative Director
With more than a decade of creative leadership, Vicki oversees every aesthetic detail of B-Sides projects. Her portfolio includes brand, extensive government and municipal design, focusing on creating intentional and impactful environments.
The intentional foundation. We research, plan, and define the experiential strategy o ensure every activation or event meets measurable goals.
STRATEGY
STRATEGY. STORY. SHOWTIME.
A strategy-led framework designed to deliver measurable results for experiential marketing and event production in Philadelphia and beyond.
Narrative-first design. We create immersive brand environments that translate complex strategies into a story that connects and inspires.
STORY
Execution without compromise. Flawless live event production, showcalling, and direction that captures the moment and delivers success.