Event Production Philadelphia
Founded in Philadelphia by Ben Schlegel, B-Side started as a leap. One person, a belief that events could be made differently, and a few people willing to take a chance on something new.
The belief was simple: strip things down to what matters and keep people at the center. That is still the whole method. We solve complicated problems and fill the gaps others miss. We do it with care.
We don't scale through templates. We scale through taste.
You work directly with the people doing the work. Senior, hands-on, no layers. That's not a limitation we're explaining away it is the reason the work is good.
— Ben Schlegel, Founder & Executive Producer
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The Senior Team
Ben Schlegel
Founder & Executive Producer
Hector Ortiz
With over 16 years of expertise in the Philadelphia event production industry, Ben leads B-Side. Previously serving as VP of Events at Nerd Street and Director of Event Services at the Wells Fargo Center, he produces high-impact event and experiential marketing campaigns that deliver results.
VP of Strategy & Experiential
Hector bridges strategy and business goals for event and experiential projects. With a background in destination marketing and national experiential services, he manages strategy and project execution. Ensuring every program comes together with strategic substance.
Vicki Rees-Jones
Creative Director
Maria Laura Dos Reis
With more than a decade of creative leadership, Vicki oversees every aesthetic detail of B-Side's projects. Her portfolio includes brand, extensive government and municipal design, focusing on creating intentional and impactful environments.
Operations Coordinator & Project Manager
With a background in operations and project management, with experience supporting both private organizations and public-sector institutions. At B-Side, Maria focuses on creating systems, structuring workflows, and bringing clarity to the many moving parts behind events and internal initiatives.
Event Production in Philadelphia and beyond.
STRATEGY
STORY
SHOWTIME
The intentional foundation. We research, plan, and define the experiential strategy to ensure every activation or event meets measurable goals.
Narrative-first design. We create immersive brand environments that translate complex strategies into a story that connects and inspires.
Execution without compromise. Flawless live event production, showcalling, and direction that captures the moment and delivers success.