Whether you're planning a product launch, community celebration, or annual company gathering, one thing is clear: an event without strategy is just a party. At B-Side, we don’t just produce events, we design them to achieve outcomes.

At B-Side Events, we believe that a thriving downtown is more than its buildings; it’s the life that fills its streets, parks, and public spaces. And at the heart of that life is a well-crafted event and programming strategy. Events are not just entertainment they are economic engines, placemaking tools, and catalysts for deeper civic pride.

We will explore what makes the Apollo Theater an unparalleled choice for hosting private events, and we’ll dive into a recent case study of Coca-Cola’s collaboration with global music sensation Uncle Waffles for the Coca-Cola Wozzaah campaign.