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Driving Commerce, Building Community
A SAMPLE OF OUR WORK
B-Side partnered with Downtown Dover to produce the Fire & Ice Festival, transforming the city into a winter wonderland of art, entertainment, and community engagement.
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To maximize impact and attract both local residents and visitors, B-Side developed an event strategy that highlighted Downtown Dover’s unique charm while driving economic activity for local businesses. Through immersive installations, interactive experiences, and strategic partnerships, we created an event that extended beyond a single weekend—boosting foot traffic, fostering community pride, and enhancing Dover’s reputation as a regional destination.
WHAT WE DO
Results You Can Point To
Launches & Live Demos
Hands on. Minds changed.​
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Demo flow built for shareable moments
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Offers that move people to try
Pop-Ups & Retail Takeovers
Show up where decisions happen.​
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Smart footprint, smart staffing
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CRM capture and redemption plan
Tours & Roadshows
Take the experience to your people.​
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Route planning and permits
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Sampling ops and logistics that scale
Cultural Collabs & Music Moments
Plug into what people love.​
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Artists, venues, creators
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Programming that feels authentic
Conferences & Showcases
Own the floor.
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Experience-first booths and stages
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Lead capture that doesn’t kill the vibe
Community & City Experiences
Local energy. Real outcomes.​
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Partners, permissions, safety
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Foot traffic and press you can measure
Experiential Marketing Services
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Strategy deck with audience and message map
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Experience concept and show flow
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Programming and talent plan
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Sampling or data-capture flow with clean CRM handoff
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Content capture plan and creator brief
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Paid media and PR handoff
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On-site lead and show calling
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Measurement plan with simple KPIs
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Post-event recap with highlights and metrics
Strategy
Audience, positioning, success metric.
We align the win and the budget.
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Story
Creative direction, programming, content plan.
We design the beats people will feel.
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Showtime
Run of show, vendors, ops, recap.
We call it clean and prove it worked.
Simple process. Serious results.