What Coffee Raves and Run Clubs Teach Us About Community in Events

Walk into the right coffee shop and you might see a DJ in the corner, a crowd dancing in sneakers, and oat milk lattes instead of cocktails. It's not a party. It's morning.

This is the new wave: run clubs and coffee raves. And there’s a lesson here for the rest of us in the event world.

These aren’t just workouts or sober parties. They’re proof that people are craving something different. Connection that’s casual, real, and low-stakes. A way to meet people that doesn’t involve shouting over music or following along in a structured fitness class. It’s a community that builds while you move.

There’s your blueprint.

Events that work today don’t just entertain. They create space. They let people talk, wander, bump into someone new, or show up without needing a plan. That’s the magic. Not forcing connection, but designing for it to happen on its own.

So here’s the challenge: How do you make community in events? How do you invite people to belong?

At B-Side, that’s the whole point. We don’t just put on events. We create environments where connection feels easy, and people leave feeling like they got more than what was on the schedule.

Let’s build something worth showing up for. Contact us here.