From The Producer

Thoughts, strategies, and behind-the-scenes lessons from Ben Schlegel, Executive Producer and founder of B-Side. These posts reflect a blend of personal experience, industry insight, and the strategic thinking that powers everything we create.

Event Objectives: A No-Fluff Playbook for Real ROI

Planning events without clear objectives is guesswork. If you want results, write outcomes first. Then fund them. Then ship on time.

Event Marketing

Ben Schlegel

How To Improve Your Event Branding

Event branding is all about weaving your business’s identity into every aspect of your event. It’s what creates that “aha” moment for attendees, where the experience feels undeniably tied to your company’s products, services, and goals.

Event Marketing

Ben Schlegel