top of page

Your Go-To Event Producer in Philadelphia: The Complete Guide to Planning Memorable Events

  • Writer: Ben Schlegel
    Ben Schlegel
  • Sep 19
  • 3 min read
Ben Schlegel an Event Producer in Philadelphia while working for the Philadelphia Flyers

Looking for the right event producer in Philadelphia? The truth is, events aren’t just logistics. They’re moments people feel long after they end.


That’s why you need an event producer.

Unlike a planner who manages checklists and bookings, an event producer makes sure the story, the strategy, and the show all line up. If you’re in Philadelphia, you’re in one of the best cities in the country to do it.



I’m Ben Schlegel, Founder of B-Side Events. I’ve spent 15+ years producing concerts, conferences, galas, and festivals across Philly. This guide will show you what an event producer does, why Philadelphia is a world-class stage, and how to choose the right partner.


What an Event Producer Actually Does

Think of an event producer as the director of a film. Planners and coordinators are the crew. The producer is the one who ties it together and makes sure the experience feels intentional.


Here’s what that looks like in practice:


Creative Direction

  • Shape the theme and story of the event.

  • Align stage design, lighting, music, and flow with that story.


Budget Oversight

  • Balance creative vision with realistic numbers.

  • Stretch dollars without cutting the impact.


Vendor Management

  • Coordinate AV, catering, décor, and venues.

  • Keep every partner working in sync.


On-Site Leadership

  • Run rehearsals.

  • Call cues.

  • Make the audience feel like it all happens effortlessly.


In Philly, that also means knowing which venues fit which events, how to work with unions, how to plan around traffic at the sports complex, and when it’s the right moment to drop confetti.


That’s the difference between a show people enjoy and one they never forget.


Why Philadelphia is Built for Events

Philly doesn’t get the same hype as New York or D.C., but it’s just as strong of a stage.


Accessible Location: Between New York and D.C., it’s an easy trip for attendees by train, highway, or flight.


Unique Venues:

  • Wells Fargo Center for arena-scale shows.

  • The Fillmore for concerts.

  • The Franklin Institute for galas.

  • REC Philly for creative and cultural events.

  • Solar Myth for intimate performances.

  • Dilworth Park or The Oval for outdoor activations.


Culture + Energy: Philly audiences are passionate. Sports fans, music lovers, business leaders. They show up. That energy makes every event feel bigger.


When you host here, the city becomes part of your story.


Some Events Ben Produced in Philadelphia


Prelude Solutions 10-Year Anniversary: Celebrating 10 years of growth alongside employees and clients and friends. This event was hosted at the beautiful VUE on 50, overlooking the Philadelphia skyline.


Battle of Brotherly Love: Produced the first Philadelphia Fusion Homestand match at the Historic MET Philadelphia. Welcoming 2,000 fans for the first weekend of esports in Philadelphia.


The Nemours Children's Health Philadelphia Kid’s Run: Thousands of families at The Oval. Music, activities, and sponsor activations brought health and fun together.



Different goals, same need: a producer who balances vision and execution.


How to Choose the Right Event Producer in Philadelphia

Not every producer is the same. Look for:


  • Local Expertise – Do they know Philly’s venues, unions, and logistics?

  • Vendor Network – Can they bring the right partners with them?

  • Creativity + Operations – Do they balance ideas with execution?

  • Proven Results – Do they have case studies that show outcomes?

  • Brand Alignment – Will they design an event that reflects your values?


At B-Side, we check these boxes. More importantly, we partner with you so your event doesn’t just happen. It resonates.


Trends in Event Production You Need to Know

Philly is the perfect place to test new ideas. Here’s what we’re seeing:


  • Experiential Marketing – Interact with customers without distraction.

  • Brand Activations – Have people feel and experience your brand.

  • Event Production Want your show to feel calm, tight, and on time?

  • Community-Driven Events – Drive traffic and merchant sales.


The city is big enough to make an impact, small enough to innovate, and filled with people eager for something fresh.


Why B-Side is Your Philadelphia Event Producer


At the end of the day, events are stories. They’re turning points. They’re memories that move people.


If you’re looking for an event producer in Philadelphia, B-Side is ready to help you design and deliver experiences that matter. From corporate anniversaries to branded activations to city-wide festivals, we make sure the story, the strategy, and the show all come together.


Strategy. Story. Showtime.


Use This Checklist

  • Define your goals before planning.

  • Hire an event producer who knows Philadelphia.

  • Balance creativity with execution.

  • Choose venues that match your audience.

  • Build events that create stories, not just schedules.

bottom of page