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From The Producer
Thoughts, strategies, and behind-the-scenes lessons from Ben Schlegel, Executive Producer and founder of B-Side. These posts reflect a blend of personal experience, industry insight, and the strategic thinking that powers everything we create.


The Event Details That Make it Feel Special
Some events blur together. Others stay with you for years. The difference is in the event details. This is how to make your event feel special.
Ben Schlegel


Event Contingency Planning for Live Events
DJ at an Event No matter how much you prepare, being a live event producer is unpredictable. Sound fails. Vendors don’t show. A client...
Ben Schlegel


The Essential Event Production Checklist
Event production demands attention to detail. Whether you’re organizing a corporate conference, an entertainment spectacle, or an experiential marketing event, having a comprehensive checklist is crucial for smooth execution. This step-by-step guide will walk you through the essential stages of event production, ensuring your event is both memorable and flawless.
Ben Schlegel


How to Maximize Small Event Venues
Whether you’re planning a corporate meeting, wedding reception, or social celebration, how you utilize the space can greatly enhance your guest experience. Let’s explore some effective strategies to make the most of small spaces.
Ben Schlegel


Mastering Event Management: Craft a Winning Event Proposal
Every successful event begins with a solid plan, and that plan starts with an effective proposal. A well-crafted event proposal is more than just a formal document it’s the blueprint that communicates your vision, secures buy-in from stakeholders, and sets the stage for success.
Ben Schlegel


Mastering Event Management: How to Set Clear Goals and Objectives
In event management, success isn’t just about flawless execution it’s about starting with a clear purpose and actionable goals.
Ben Schlegel
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