A story about being a different event agency
The Start of a New Event Agency
Have you ever watched Jerry Maguire and felt that spark of recognition? That moment when he decides to write something that truly reflects his heart and vision? That’s exactly what launching BSide Events feels like for me. It’s not just a business—it’s a mission.
After years of working on events of all shapes and sizes, I wanted to create something that goes beyond checklists and logistics. I wanted to build an agency that truly connects with clients, understands their stories, and brings those stories to life through impactful experiences.
Growing up I always wanted to be a sports agent, during the 90’s and early 2000’s we saw the emergence of the super agent and no this post is not about me now deciding to become a sports agent.
One of the most unforgettable scenes isn't a throwaway quote, but the inciting incident, as sports agent Jerry Maguire (Tom Cruise) has an epiphany and writes a mission statement pleading for his agency to get back to basics and focus on why they chose their field in the first place. This scene was inspired by a 1991 memo from Jeffrey Katzenberg who at the time was the head of Disney's motion picture division. Katzenberg was disheartened by the prevailing blockbuster mentality in the industry. His sentiments were articulated in a legendary memo spanning 28 pages. Three years later Katzenberg parted ways with Disney and co-founded DreamWorks alongside Steven Spielberg and David Geffen.
The Reality
In a world where I could throw a football and hit another agency, what is going to set BSide Events apart? Who are we and what differentiates us in a crowded marketplace? Why do we do it?
It is inevitable at our current size, that people will be drawn to bigger agencies with more staff, and fancier offices. Our promise to our clients is we will learn who you are, both personally and professionally. Our differentiator is people respond best to personal attention, and that we can promise and deliver to you.
“The result will be more honesty, more focus, fewer clients, but eventually the revenues will be the same. Because the new day of honesty will create a machine more personalized, more truthful, and the client that wasn’t bullshitted this year, has a greater chance of greatness next year.” - Jerry Maguire
What We Bring to the Table
How will BSide Events stand apart? We have a proven team that has come through time and time again. Others will run for higher ground, and increase spending or raise capital to keep themselves above water. We, on the other hand, have the internal talent, creativity and absolute ability to control our own destiny.
“It seems that, like lemmings, we are all racing faster and faster into the sea, each of us trying to outrun and outspend and out-earn the other in a mad sprint toward the mirage of making the next blockbuster.” Jeffrey Katzenberg
Our unwavering commitment to delivering world class events is summed up in three clear offerings.
Event Strategy - Behind every flawless event is a solid plan. From understanding your goals to developing a timeline, we work with you to create a strategy that ensures your event delivers on every level.
Event Design - This is where the magic happens. We take your vision and bring it to life, creating immersive experiences that leave a lasting impression. Whether it’s the layout, décor, or branding, we make sure every detail tells your story.
Event Production - Execution is everything. We handle the logistics, vendor coordination, and on-site management so you can enjoy the event while we take care of the details.
Our approach is tailored, our process is seamless, and our goal is always to exceed expectations.
The Name "BSide Events"
You might be wondering: why BSide? It’s a nod to the music world—the B-side of a record is where you find hidden gems, the support to the hits. That’s how we see events: opportunities to discover something extraordinary and unexpected.
What's Next?
This is just the beginning. BSide Events was born out of a passion for storytelling, a love of design, and a commitment to delivering experiences that resonate long after the final guest leaves. To all of our clients, colleagues, friends, and family who have supported us along the way—thank you. You’ve been a part of this journey, and we can’t wait to create something extraordinary together.
Let's Get Started
Ready to bring your vision to life? Contact Us to start the conversation. Together, let’s create something unforgettable.
Final Thoughts
BSide Events isn’t just an agency—it’s the next chapter in a story that’s been years in the making. We’re excited, a little nervous, and completely ready to hit the ground running. Let’s make something amazing happen.
Ben Schlegel
Founder & Executive Producer
BSide Events
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