Thoughts, strategies, and behind-the-scenes lessons from Ben Schlegel, Executive Producer and founder of B-Side. These posts reflect a blend of personal experience, industry insight, and the strategic thinking that powers everything we create.
Every successful event begins with a solid plan, and that plan starts with an effective proposal. A well-crafted event proposal is more than just a formal document it’s the blueprint that communicates your vision, secures buy-in from stakeholders, and sets the stage for success.
Event branding is all about weaving your business’s identity into every aspect of your event. It’s what creates that “aha” moment for attendees, where the experience feels undeniably tied to your company’s products, services, and goals.