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Philadelphia Event Production Case Study
Nemours Children’s Health Philadelphia Kids Run
Overview
B-Side Events served as the lead event production partner for the Philadelphia Kids Run, presented by Nemours Children’s Health, during Philadelphia Marathon Weekend.
The event brought together children and families for a multi-day, city-wide experience focused on movement, health, and community. Our role spanned planning, design, and full on-site execution across multiple venues and touchpoints, including the marathon expo, Kids Run course, and the Kids Zone experience at Eakins Oval.
The Challenge
Producing a children-focused event at city scale comes with unique challenges:
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Multiple event days across different locations.
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Large volumes of families and children moving through the experience.
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High safety expectations and operational precision.
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Brand visibility that needed to feel welcoming, not commercial.
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A live environment that had to balance energy, clarity, and calm.
Nemours and the City of Philadelphia needed a partner who could execute with confidence, protect the brand, and create an experience families would actually remember for the right reasons.
Our Role
B-Side Events led end-to-end event production, including:
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Production strategy and on-site execution
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Experience flow and guest journey design
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Kids Zone layout and activation planning
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Vendor coordination and production logistics
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Staffing, show flow, and run-of-day management
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On-site leadership across all event days
We acted as the connective tissue between the brand, City of Philadelphia, vendors, and audience.
The Experience
Philadelphia Marathon Expo Activation
The Kids Run experience began at the marathon expo, where families checked in, engaged with the brand, and built anticipation for race day.
Our focus:
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Clear flow for families and strollers
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Brand visibility without congestion
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Friendly, intuitive touchpoints that reduced stress and confusion
This set the tone for everything that followed.
Race Day: Philadelphia Kids Run
Children of all ages participated, supported by parents, volunteers, and staff, all within a high-energy marathon weekend environment.
Key priorities:
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Safety and clarity at all times
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Efficient staging and start/finish operations
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Calm, confident production leadership on the ground
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A celebratory atmosphere that still felt controlled
This is where production discipline matters most, and where experience shows.
Eakins Oval
The Kids Zone was designed as a destination, not a waiting area.
We helped create an environment where families could:
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Move
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Play
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Explore
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Engage with wellness-focused activations
The space balanced brand storytelling with real utility and fun, ensuring Nemours showed up as a trusted partner in children’s health.
Looking for a Production Partner?
If you’re producing a large-scale event and need a partner who brings clarity, experience, and calm execution to complex environments, let’s talk.
Learn more here if you are looking for an event production partner in Philadelphia.
Services Provided
Event Production
Experiential Marketing
Public & Community Event Execution
On-Site Leadership & Operations
Brand Activation Support