Brand Activations
& Experiential Marketing
Create immersive brand experiences that captivate audiences, forge emotional connections, and drive real engagement.
Our strategists and creators work as an extension of your team, designing interactive activations, sponsorship integrations, and product launches that leave a lasting impact.
A SAMPLE OF OUR WORK
A One-Night-Only Experience
Coca-Cola partnered with Uncle Waffles to create an unforgettable experience at The Apollo Theater, blending culture, music, and brand storytelling.
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To maximize impact and connect with both loyal fans and new audiences, B-Side developed a brand activation strategy that highlighted Coca-Cola’s deep ties to music and community. Through immersive storytelling, audience engagement tactics, and strategic partnerships, we crafted an experience that resonated beyond the event amplifying brand love, cultural relevance, and consumer engagement.
WHAT WE DO
Strategic Brand & Experiential Marketing
Experiential Marketing & Brand Activations
​Storytelling that drives engagement. We craft live brand experiences that forge connections, blending strategy, creativity, and execution to leave a lasting impact.
Cultural Partnerships
Authenticity meets influence. We help brands align with cultural icons and rising stars, leveraging talent to enhance brand visibility and audience connection.
Audience Engagement Strategy
Connecting with the right people in the right way. We develop engagement strategies that resonate, using interactive experiences to create meaningful touchpoints.
Go-to-Market & Event Rollout Strategy
First impressions matter. Whether launching a new product or debuting an event, we design winning rollout strategies that ensure brand activations captivate audiences and generate buzz.
Branded Content & Social Amplification
Extend the experience beyond the moment. We create content strategies including social media storytelling, influencer collaborations, and digital media plans that maximize reach before, during, and after the event.
Sponsorship & Partnership Activations
We connect brands, partners and sponsors, ensuring integration that enhances experiences and drives measurable ROI.
Curated Experiential Services
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Concept Development
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Campaign Rollout Strategy
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Audience Engagement
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Project and Event Management
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On-Site Production and Execution
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Creative Technical Design and Fabrication
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On-Site & Post-Event Content Strategy