From The Producer

Thoughts, strategies, and behind-the-scenes lessons from Ben Schlegel, Executive Producer and founder of B-Side. These posts reflect a blend of personal experience, industry insight, and the strategic thinking that powers everything we create.

The Future of Downtowns Depends on More Than Just Storefronts, It Depends on Downtown Event Strategy

At B-Side Events, we believe that a thriving downtown is more than its buildings; it’s the life that fills its streets, parks, and public spaces. And at the heart of that life is a well-crafted event and programming strategy. Events are not just entertainment they are economic engines, placemaking tools, and catalysts for deeper civic pride.

Ben Schlegel