From The Producer

Thoughts, strategies, and behind-the-scenes lessons from Ben Schlegel, Executive Producer and founder of B-Side. These posts reflect a blend of personal experience, industry insight, and the strategic thinking that powers everything we create.

A One Night Only Event at the Iconic Apollo Theater

We will explore what makes the Apollo Theater an unparalleled choice for hosting private events, and we’ll dive into a recent case study of Coca-Cola’s collaboration with global music sensation Uncle Waffles for the Coca-Cola Wozzaah campaign.

Behind the Scenes

Ben Schlegel